Penn Entertainment launches ESPN bet in 17 states
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Shares of Penn Entertainment (PENN) closed higher Tuesday after the company launched ESPN Bet, a rebranding of an existing sports-betting app owned by Penn Entertainment, in 17 states after dropping Barstool Sportsbook. According to the AP, Penn will pay $1.5 billion over the next 10 years for exclusive rights to the ESPN name. According to Disney (DIS): “ESPN BET will become ESPN’s exclusive sportsbook, and PENN Entertainment will receive odds attribution, promotional services inclusive of digital product integrations, traditional media and content integrations, and ESPN talent access, among other services.” For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. […]