Bata looks to improve its brand image | Managing Asia
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Alexis Nasard, CEO of Bata, talks to CNBC about how he’s attempting to manage the iconic shoe retailer’s brand image. Subscribe to CNBC Life: http://cnb.cx/2wAkfMv Subscribe to CNBC International: http://cnb.cx/2gft82z Like our Facebook page https://www.facebook.com/cnbcinternational Follow us on Instagram https://www.instagram.com/cnbcinternational/ Follow us on Twitter https://twitter.com/cnbci