Apple CEO Tim Cook posted on X the official debut of the Apple Sports iPhone app, saying he ‘can’t wait to use it during the 2024 MLS Season’ on Feb 21, 2024. According to Cook, ‘the new Apple Sports iPhone app makes following your favorite teams and leagues fast and simple.’ Yahoo Finance’s Josh Schafer, Pras Subramanian, and Brooke DiPalma broke down the announcement and what this means for Apple as it doubles down on the sports space on February 22, 2024.
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