Cyberattacks, Generative AI, and the future of data protection

Cyberattacks — whether from rogue hacking groups or organized state actors — are becoming increasingly sophisticated due to the integration of artificial intelligence. Ahead of the presidential elections occurring around the world in 2024, cybersecurity firms like CrowdStrike (CRWD) are prepping themselves for the oncoming wave of hackers.
As I say, you can’t fight fire of a house fire with a garden hose — the AI that’s being developed now, using generative AI for attacks is very hard to get away,” Bess explains. “It’s not just deep fakes where people are… imitating somebody’s voice. It’s very creative ways to get around a lot of the security that customers are fatigued in buying. So you have to have a more sophisticated AI to fight it. Our engineering teams at Deep Instincts are amongst the smartest that have been on both the defensive and attack and have developed a platform that essentially can predict and prevent…”
Bess, who has previously served as the CEO and President of Palo Alto Networks (PANW) and COO of Zscaler (ZS), touches upon the forecasts for ransomware activity ahead of the 2024 US election.About Yahoo Finance:
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