Bud Light backlash: Why those beer drinkers may not come back
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#budlight #beer #yahoofinance Bud Light sales still haven’t recovered from the boycott against the brand after it partnered with trans-influencer Dylan Mulvaney. Drexel University Associate Professor of Marketing Daniel Korschun and University of Toledo Professor of Geography Neil Reid joined Yahoo Finance to discuss the marketing conundrum for brands. Korschun says that the Bud Light backlash is “sticking around a lot longer than we normally see for a boycott like this. Korschun says there has been a “galvanizing” of support for this boycott, that he says has been partly driven by “some media channels that are reminding consumers” about the issue. Korschun adds that he thinks this boycott could go […]