#budlight #beer #yahoofinance
Bud Light sales still haven’t recovered from the boycott against the brand after it partnered with trans-influencer Dylan Mulvaney. Drexel University Associate Professor of Marketing Daniel Korschun and University of Toledo Professor of Geography Neil Reid joined Yahoo Finance to discuss the marketing conundrum for brands. Korschun says that the Bud Light backlash is “sticking around a lot longer than we normally see for a boycott like this. Korschun says there has been a “galvanizing” of support for this boycott, that he says has been partly driven by “some media channels that are reminding consumers” about the issue. Korschun adds that he thinks this boycott could go on “for months, if not years.” Reid agrees, saying “I don’t think they are going to get back these beer drinkers that have abandoned them for another product.” “Beer drinkers are creatures of habit, so those who made that switch, say, from Bud Light to Coors Light, they’re going to stick with Coors Light,” Reid adds. Korschun says part of AB InBev’s (BUD) problem is that they’ve been trying to talk to both sides of the issue, and, as a result, lost customers who were upset over the initial Mulvaney partnership, but also didn’t gain any because of the company’s apology for it. As a result, Korschun says, there’s a “wishy-washiness” that shows they “don’t really have a strong idea of what the brand is.”
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It’s OK to engage in cancel culture, if you’re conservative.
Otherwise, it’s all just woke leftism.
Because double standards.
The cope is no more, thank god.
They don’t have money anymore 😂
Boycott all AB InBev brands. The radical transgender movement has gone too far.
Show me a diagram of of how the contents of other people’s pants affects you personally.
@Jrrarglblarg Bruce Jenner doesn’t wear pants, HE wears a dress.
@Randy Boisa Show me a diagram of how that affects you personally.
@JrrarglblargShow me where the author of the first post said the contents of other people’s pants affect them personally.
Troll attempt failed.
@Dee Bee Okay, since you feel the need to butt in maybe YOU can explain how the contents of other people’s pants affects YOU personally.
I’ve boycott this brand for good… They support disgusting cause. Not my beer anymore
Disney is next, mark my words
Yep that sounds probable, we need to get that started, a disney boycott would have the most impact towards countering wokeness.
Florida Disney or California Disney?
All things Disney.
They deserve it
FYI guys Bud CEO said he won’t apologize.
Also for those that want to boycott BUD.
Keep in mind they OWN:
A. Stella Artois
B. Bush Light
C. Michelob Ultra
B. Bud obviously and bud
@Ant Man Melo Hali Mitchell Herro because of so many beers they own I just will drink whiskey from now on…
None of those beers are even any good LMAO
May Not come back?
No
No
No
Definitely NOT coming back !!!
Bud Light (Trans Light) should go all in on the Trans market (.0000000001%). They’ve earned it. No straight person would be caught dead with a Bud brand in their hand.
Not in western south Dakota or eastern Montana
The little man in his bubble bath has guaranteed that it will be Queer Beer forever more.
But…but Bud Light says the boycott is only affecting 1% of their market.
I will never touch another bud light!
Bud light shouldn’t have used Dylan Mulvaney for their spokesperson, They should have had the hunch that the backlash would have been swift, and there’s a new YouTube and pop culture personality out there named Bottom G, who’s flamboyant, but I think would have been a wiser spokesperson for the brand if they wanted to go in a bold direction
Boycott into oblivion. Sue them into oblivion. Dump their stocks.
Professor of Geography?! What does he know? Glad Budlight is sinking.
Coors is hiring
Yahoo finance has also changed the color of their journalists
They seem incompetent but they r great pumpers so perfect 👍
I only come on Yahoo to laugh now
Don’t blame the media for pushing the boycott! People are fed up with having woke bs jammed down our throats! Decisions have consequences! Too bad for them!
The damage is permanently.
Why boycott just Bud Light? It was the company that ran the ad. Boycott all Anheuser-Busch products.
because of so many beers they own I just will drink whiskey from now on…
You know they never ran an ad with her? They just gave her a commemorative can. They weren’t even selling those cans. They make commemorative cans like that for celebrities and influencers all the time. Didn’t even have plans to sell those cans. You people all overreacted. But at least you got the opportunity to get out of your bubble and try better beer!
The way they get the customer’s back is to give a full apology and stop putting men dressed like women on their cans. The people at Anheuser-Busch are promoting sexual perversion
🤮🤮🤮
Bud just needs to go away now. They went against most of their drinkers. Call it a “dumb move” is an understatement. Because of so many beers that they own I just will drink whiskey from now on…
I believe most experts are not recognizing that the consumer has lost trust in the Budweiser leadership. Not consuming the beer is an effect of losing that trust and will likely never be regained.
ab inbev is a pretty big company, folks. theres enough beer to go around right now, and its the dead of summer. need i remind you lager quickly spoils? thos trucks dont drive themselves!!!
We are not coming back. 30 year consumer here
Boycott isn’t the right word, it’s just straight up abandonment.
You don’t need get it know one wants your Bud Lite.
All Bud Light had to do is continue appealing to its actual customer base, NOT hire a woke nitwit to do their marketing, and NOT pander to token, “current thing” identity politics as a corporation selling a product. They have no one to blame but themselves.
They said they don’t want you already. I have to much self respect to be somebody they settle on. Compare this to a romantic relationship.
Former Bud Light drinkers didn’t switch to Modelo because Modelo virtue signaled (at some point) about immigration from Mexico. They dropped Bud Light because Bud Light pandered to token, “current thing” gender crap that was 100% irrelevant to the product being sold, and they decided that Modelo was an acceptable alternative. _Despite the fact_ that Modelo virtue signaled about immigration from Mexico. That virtue signaling did not produce a single one of these new customers who are former Bud Light drinkers. If Modelo pushes the envelope too much, they’ll get dropped, too.
what do you mean? may not come back….. we’re not coming back, there is no may-be at all, i’m here to laugh some more.
I’m proud to say I have quit drinking bud light and have stuck with better beers like modelo and corona, get some coronas from Mexico and boy let me tell you, that’s a good beer, that or any good Australian brand.
It’s not a boycott anymore. It’s a permanent abandonment/cancellation.
For me it’s not so much Dylan Mulvaney, it’s more about the “fratty and out of touch” comments by the “marketing” expert … she’s the problem. Not the guy with gender issue
Never going back!
I used to buy only Budweiser and Bud Light. Not anymore!
Bud was hpoing for something better to come along and it didnt work out for them. We wont play 2nd fiddle for them. This brand is done.
For a university marketing expert this Daniel guy is clueless, or, he is unwilling to state the obvious. Bud Light firmly positioned itself on the Transgender side of the modern culture debate. Red-blooded heterosexual males, which were 99.9999% of Bud Lights former consumer base, and that Bud Lights own VP of marketing labelled ‘Fratty and out-of-touch’, don’t want to seen by other heterosexual males to be associated with homosexual/transgender lifestyles. It’s a boycott in name only. What it actually is a complete marketing failure in which a vendor purposefully decided to not only insult their clientele for no reason other than pure hate of their conservative politics, but then followed up by marketing their product towards a miniscule section of society that never purchased their product in the first place. Bud Lights recent attempts to market themselves back into the game have only added further insult. The brand is done – even if they apologise. I’d be very surprised if Bud Light still exists in 12 months time: other than as a lesson to future marketing gurus on what not to do.
It’s not a. Boycott when people switch brands
First of all. Bud light does taste like bud Coors . Companies should do what they want but putting political/social crap before profits is absurd. This professor has never had a real job in Marketing. Any Sophomore in HS could do a better at the Bud Light Marketing. If you have a marketing degree in wokeness , I want to be your competitor
MY LIBERAL DOGGY MEDIA: BOYCOTT ALWAYS SHORT LIVED.
All Advertisements are about illusions. Once that illusion is shattered . One is back to square one. (Aug 2023)
Remember: Advertising is not Marketing And Marketing is not Advertising
Example: Skill-set
A super-salesmen in not even an uneducated Marketer
Alexander the Great was an excellent Advertiser But not a Marketer {his legacy died when he died}
Heart and Minds is Advertisements. Its ultimate is: if there is no hostility, there is no war
Art of war is Marketing. Its ultimate is to win the war “without” fighting
Augustus Caesar was a world class Marketer. (Mark Anthony and Cleopatra committed suicide)
Augustus Caesar is sill celebrated for 2 months — August and October
Summary
Marketing: Give the people what they “Need” — Fax machine, IPhone, VCR and etc
Advertising: Convince the people this is what they “Want” — to many to mention — check your clutter
Solution for AB is not rebranding but a whole new taste or product and packaging
Hope I was helpful. Thank you for reading.
How about a beer company just stays out of politics and sells beer. We don’t need a “lesson” with everything we do. Shut up and make beer.
Trying to get new customers resulted in them losing the customers they already had
May?
First of their Carly Fiorina- Melissa Meyer wannabe VP insulted their core base. Then they insult every women by endorsing some prancing queer who doesn’t even know how to act like a women.
“may not” 😂 more like “will not” it was a boycott but bud fumbled the ball(s) 😉 so many times it turned into a cancellation.
I keep seeing commercials and Im like your too late
The incompetent woke CEO and management are getting exactly want they wanted. To destroy a profitable company.
All they want is an apology.
They were trying to circumvent the law with the Mulveney ad , the law states that you can’t advertise to underage’s his following I believe is 68% under 17 years old , if you want to keep the next generation drinking your product then use a TikToker with a huge following made most from underage’s
Me and we will NEVER DRINK any ANHEUSER PRODUCT AGAIN!!!!!
Bud light should just abandon making beer and just focus on their new product. Buttplugs.
Put Lionel Messi in collectible Bud Light cans and you’ll see how fast it goed back to number one.
old Milwaukee is the best
Might not 😂😂😂😂😂😂
Bud Light dies. CEO resigns in disgrace. InBEv sells AB back into American ownership. Can’t happen soon enough.
AB never apologized. Instead they doubled down by insulting their customer base. They made a really stupid commercial.
Did anyone at Yahoo F. Ever drink bud light. I doubt it saying Coors and Bud “basically taste the same”??? Professor of geography?? REALLY
They went from “we support attention seekers” to “you guys are stupid” in a commercial.
I don’t think they can recover from this.
Next quarter will show that.
Investing in Inbev ? I wouldn’t recommend it 😅
I was a big bud light drinker but haven’t touched a drop of anything Anheuser Busch since the Mr Vainey thing happened in April. I drank Coor light for a few weeks until I tried Yuengling for the first time. Im on my fourth month as a dedicated Yuengling drinker and will never go back to a Anheuser Busch product. Yuengling! The great American beer!
I own a salvadorean restaurant in Los Angeles, BUD was the number 1 cerveza at my restaurant, but once this puto Dylan came into the picture, my MACHO SALVADOREAN customers demanded I Took all of BUD posters out of the walls and above all, TAKE BUD OUT OF THE RESTAURANT!!! I KNOW MY CUSTOMER BASE, AND I KNOW THAT MY CUSTOMER BASE KEEP MY BUSINESS ALIVE!!
Who’s next Goldberg
If your a republican or Democrat have you ever switched sides? No because your views are rooted in your beliefs. Bud light has made bud light political and to add fuel to the fire bud light isn’t a distinctive product, there are similar alternatives. It will take a very long time for bud light to recover.