Sports rights deals are getting so expensive: Here’s why 💵 #shorts
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Sports are becoming the most important programming for linear television networks due to their built-in audience. Desser Media President Ed Desser joined Yahoo Finance to detail why sports programming is so important and how that will impact the future of media. This segment aired on January 5, 2024. #yahoofinance #finance #news #youtubeshorts #youtube #shorts #shortsvideo #businessnews #business #stockmarket #financenews #sports #live #sportslive #streaming #streamingnews #tv