Sports are becoming the most important programming for linear television networks due to their built-in audience. Desser Media President Ed Desser joined Yahoo Finance to detail why sports programming is so important and how that will impact the future of media. This segment aired on January 5, 2024.
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It’s the only thing 💰💰🤑
Cost of high speed internet has to come way down for streaming to be a viable alternative. At $7 a gig not many can afford to watch sports or any TV for that matter.