During the pandemic, a lot of people couldn’t go to the gym. Those days are now behind us with Orangetheory Fitness Co-Founder and CEO Dave Long telling Yahoo Finance Live that though digital is “not going anywhere,” gym-goers still want the “in real life” experience.
On the topic of pricing, Long says that Orangetheory has done more promotional activity such as free classes to show the value the fitness company offers in a bid to take “price out of the mix.”
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